Gain Brand Recognition with Community PR and Influencer Management

The world of public relations is changing; the days of sending a press release over the wires in hopes of national coverage are over. How leading companies gain awareness and recognition for their brand is through building relationships. Take a look below at how Agave Social will build upon our current relationships to help your brand grow.

Influencer Engagement

Influencer marketing has been shown to produce up to $11.69 in earned media value per $1 spent. Let Agave Social manage the strategy, research, outreach and management of your influencer or affiliate marketing program. Benefits of an influencer program:

  • Campaigns are all infinitely customizable. Budgets, scope, creative assets and messaging can be altered as needed.

  • You’ll instantly gain trust and awareness with the influencers already-engaged audience.

  • Most influencers are selective when choosing brand partnerships, adding a level of authenticity to their content.

  • 70% of teenage subscribers say they relate more to YouTube’s influencers than traditional celebrities.

  • Influencer content is shareable. Social media users are more likely to share influencer marketing content with their own followers, expanding the reach of a brand’s message.

Brand and Community Partnerships

  • Meet your community in real life (IRL) at community festivals, sponsored events and local happenings.

  • Create partnerships with like-minded companies for brand alignment and the perfect cross promotion opportunities.

  • Support the best causes and charities that will excite your staff, help tell your brand story, all while making the world a better place.

  • Identifying appropriate brand partnership.

  • Stay on top of community happenings, opportunities, events, and trends.

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Grassroots Social Engagement

Grassroots PR means spreading the word and engaging with potential customers where your potential customers are spending their time. It’s not passively posting on social media, it’s actively engaging in conversation to gain awareness, built brand trust, and convert customers.

Agave Social will actively participate as your brand where current conversations are happening:

  • Reddit subreddits pertinent to your brand

  • Facebook and LinkedIn groups

  • Meetup and other digital forums

  • Through hashtags and other social listening tools

Media Relations

  • Crafting the perfect press releases is an art.

  • Having the best tools to distribute the news is a science.

  • Already having a relationship with the editor of the local and national press is the cherry on top.